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Seluk beluk dan teknik perdagangan luar negeri

Seluk beluk dan teknik perdagangan luar negeri

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Services marketing : people, technology, strategy

Services marketing : people, technology, strategy

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International marketing

International marketing

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The new marketing conversation : creating and strengthening relationships between buyers and sellers

The new marketing conversation : creating and strengthening relationships between buyers and sellers

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Brand stretch : why 1 in 2 extensions fail, and how to beat the odds

Brand stretch : why 1 in 2 extensions fail, and how to beat the odds

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MarkPlus on strategy : 12 tahun perjalanan MarkPlus & Co membangun strategi perusahaan

MarkPlus on strategy : 12 tahun perjalanan MarkPlus & Co membangun strategi perusahaan

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Hermawan Kartajaya on brand

Hermawan Kartajaya on brand

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Audit manajemen

Audit manajemen

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Positioning, diferensiasi dan brand : kumpulan artikel

Positioning, diferensiasi dan brand : kumpulan artikel

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Trout on strategy : capturing mindshare conquering markets

Trout on strategy : capturing mindshare conquering markets

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Winning behavior : what the smartest, most successful companies do differently

Winning behavior : what the smartest, most successful companies do differently

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The highly effective marketing plan : a proven, practical, planning process for companies of all sizes

The highly effective marketing plan : a proven, practical, planning process for companies of all sizes

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Marketing in Venus : the Garuda Indonesia story ; membangun memorable experience belajar dari bisnis penerbangan

Marketing in Venus : the Garuda Indonesia story ; membangun memorable experience belajar dari bisnis penerbangan

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Blue ocean strategy : how to create uncontested market space and the make competition irrelevant

Blue ocean strategy : how to create uncontested market space and the make competition irrelevant

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How brands become icons : the principles of cultural branding

How brands become icons : the principles of cultural branding

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The customer learning curve : creating profits from marketing chaos

The customer learning curve : creating profits from marketing chaos

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Up against the retail giants : targeting weaknesses gaining an edge

Up against the retail giants : targeting weaknesses gaining an edge

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Brand positioning : strategies for competitive advantage

Brand positioning : strategies for competitive advantage

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Managing customers as investments : the strategic value of customers in the long run

Managing customers as investments : the strategic value of customers in the long run

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Brands and branding

Brands and branding

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Services marketing in Asia : managing people, technology, and strategy

Services marketing in Asia : managing people, technology, and strategy

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Powerful exhibit marketing : the complete guide to successful trade shows, conferences and consumer shows

Powerful exhibit marketing : the complete guide to successful trade shows, conferences and consumer shows

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Marketing management

Marketing management

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Marketing management : knowledge and skills

Marketing management : knowledge and skills

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Services marketing : integrating customer focus across the firm

Services marketing : integrating customer focus across the firm

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Essentials of marketing

Essentials of marketing

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Marketing management

Marketing management

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Marketing : an introduction

Marketing : an introduction

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Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

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Marketing research

Marketing research

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