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Contemporary marketing : audio chapter reviews

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Strategic marketing problems : cases and comments

Strategic marketing problems : cases and comments

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A Framework for Marketing Management

A Framework for Marketing Management

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Yield management : strategies for the service industries

Yield management : strategies for the service industries

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Managerial economics in a global economy

Managerial economics in a global economy

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Value-based marketing : marketing strategies for corporate growth and shareholder value

Value-based marketing : marketing strategies for corporate growth and shareholder value

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Principles of services marketing

Principles of services marketing

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Consumer behavior and marketing strategy

Consumer behavior and marketing strategy

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Analysis for marketing planning

Analysis for marketing planning

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Global marketing : foreign entry, local marketing & global management

Global marketing : foreign entry, local marketing & global management

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Managerial accounting

Managerial accounting

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Harvard Business review on Marketing

Harvard Business review on Marketing

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Winning strategy : strategi efektif merebut dan mempertahankan pangsa pasar

Winning strategy : strategi efektif merebut dan mempertahankan pangsa pasar

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managerial economics : analysis and strategy

managerial economics : analysis and strategy

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Retailing

Retailing

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The strategy and tactics of pricing : a guide to profitable decision making

The strategy and tactics of pricing : a guide to profitable decision making

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Retail marketing

Retail marketing

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Market-based management : strategies for growing customer value and profitability

Market-based management : strategies for growing customer value and profitability

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Hospitality and travel marketing

Hospitality and travel marketing

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The one-day marketing plan : organizing and completing a plan that works

The one-day marketing plan : organizing and completing a plan that works

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Up against the retail giants : targeting weaknesses gaining an edge

Up against the retail giants : targeting weaknesses gaining an edge

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Managerial economics and business strategy

Managerial economics and business strategy

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Marketing management : knowledge and skills

Marketing management : knowledge and skills

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Essentials of marketing

Essentials of marketing

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Marketing management

Marketing management

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Marketing management

Marketing management

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Marketing management : Knowledge and skills

Marketing management : Knowledge and skills

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Damodaran on valuation : Security analysis for investment and corporate finance

Damodaran on valuation : Security analysis for investment and corporate finance

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Practical pricing for results

Practical pricing for results

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Principles of Finance with Excel

Principles of Finance with Excel

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