APA Style

Belch, George E., Belch, Michael A.. (2018). Advertising and Promotion: An Integrated Marketing Communications Perspective (11th ed). New York, NY: McGraw-Hill Education.

Chicago Style

Belch, George E., Belch, Michael A.. Advertising and Promotion: An Integrated Marketing Communications Perspective. 11th ed New York, NY: McGraw-Hill Education, 2018. Text.

MLA Style

Belch, George E., Belch, Michael A.. Advertising and Promotion: An Integrated Marketing Communications Perspective. 11th ed New York, NY: McGraw-Hill Education, 2018. Text.

Turabian Style

Belch, George E., Belch, Michael A.. Advertising and Promotion: An Integrated Marketing Communications Perspective. 11th ed New York, NY: McGraw-Hill Education, 2018. Print.