Ethics for executives : part II
Greyser, Stephen A. - Levitt, Theodore - Sturdivant, Frederick D. - McMurry, Robert N. - Andrews, Kenneth R. - Corey, E. Raymond - Baker, John C. - Reece, Bonnie B. - Bever, T.G. - Smith, M.L. - Bengen, B. - Johnson, T.G. - McCloy, John J. - Shriver (Jr.), Donald W. - Robinson Jr., Ralph S. - Davidson, H. Justin - Brenner, Stephen N. - Molander, Earl A. - Carr, Albert Z. - Cushman, Robert - Wall, Jerry L. - Bennett, John B. - Cocanougher, Benton - Robinson, Ralph S.
Consumer marketing strategies
McKenna, Regis - Markides, Constantinos C. - Rangan, V. Kasturi - Hart, Christopher, W. L. - Quelch, John A. - Salmon, Walter J. - Berry, Leonard L. - Hauser, John R. - Shapiro, Benson P. - Star, Steven H. - Cespedes, Frank V. - Corey, E. Raymond - Magaziner, Ira C. - Moriarty, Rowland T. - Jones, John Philip - Patinkin, Mark - Swartz, Gordon S. - Krubasik, Edward G. - Clausing, Don - Berg, Norman - Kaikati, Jack G. - Cmar, Karen A. - Manley, Marisa - Lefkowith, Edwin F. - Clark, Terry - Stevens, Art - Schuster, Thomas F. - Achenbaum, Alvin A. - Mitchel, F. Kent - Cannon-Bonventre, Kristina
Marketing planning & strategy: Part VII
Kotler, Philip - Shapiro, Benson P - Levitt, Theodore - Stasch, Stanley F. - Corey, E. Raymond - Buzzell, Robert D. - Sultan, Ralph G.M. - Dhalla, Nariman K. - Hanan, Mack - Cadbury, N.D. - Hughes, G. David - Gale, Bradley T. - Robinson, Dwight E. - Davidson, J. Hugh - Gestetner, David - Haley, Russell I. - Bloom, Paul N. - Morein, Joseph A. - Clewett, Richard M. - Yuspeh, Sonia - Klompmaker, Jay E. - Posner, Ronald S. - Shycon, Harvey N. - Sprague, Christopher R. - Friedman, Walter F.
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